If you are my newsletter subscriber or you’ve read my previous blog posts, you might have noticed that I’ve been working on updating my online studio. Oh, it’s still a lot of work to do, and as much as I’d like to have a more definitive date on when it will be ready, as with many creative works there are always unexpected turns that make the process takes longer time than planned.
So, one thing I’ve been looking into is to renew my logo. It’s not something I have to do. In fact, I love my current logo and so I might not change it after all, or just do a bit of adjustment. Although I’m not a graphic designer, I’ve designed logos for my own use, so I thought I share here a few tips which I’ve collected as I’m doodling my logo. Creating a logo is a world of its own, and it’s never easy to create a special one.
You might be a jewelry artist, a small business owner or a professional who would like to have your own logo for example on a business card. Although nowadays there are plenty of good looking ready made logo available, nothing beats a tailor made one which suits you and tells your story. However, the beginning of the process of creating a logo can be confusing, especially as you search for inspirations, there are numberless of funky logos that you think will fit your need, but will they?
So here are my little tips in creating a logo:
- Start with a few keywords – How do you describe yourself/your service? For example: funny, nostalgic, smart, green, cute, etc.
- List what you like or dislike – Go detailed on factors such as: fonts, colors, shapes, etc. For example, do you like clean and modern fonts, or the opposite?
- Be clear about what is it about – Is it a jewelry shop? A small cafe? I find it especially important to literally mention what is it about, if a company name isn’t connected to the business field. For example ‘Jasmine Cafe’ is surely clearer than just ‘Jasmine’ written in the logo. By incorporating the ‘what’ in the logo, it wouldn’t be an afterthought, and has to be awkwardly added somewhere at the peripheral of your logo.
- What’s your message – This is a bit more tricky to translate into a visual form, but if possible would be so cool. Just an example, if your business is all about using recycled materials, why not incorporating the recycle arrows in the logo somehow?
- Avoid unclear fonts – Although they might look pretty and artistic, some lettertypes are not great for a logo. If I feel that I need to ask someone’s opinion ‘What do you think this word says?’ then usually it’s not a good choice :D
I’m still working on my logo, but here’s my current one. Like I mentioned earlier, I love it, but I’m thinking of changing it, more so that it will fit other activities that I do, such as watercolor and songwriting. Yeah, it’s quite a challenge, let me know if you have any ideas! :D
I hope you find my little tips on how to start creating a logo useful!
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